行为经济学分析的基础。

简介：
This document represents the inaugural, comprehensive exploration of behavioral economics, specifically designed for students at the advanced undergraduate and postgraduate levels. Characterized by its authoritative presentation, innovative insights, and remarkably accessible style, it meticulously directs the reader through both theoretical foundations and empirical evidence, consistently offering compelling and pertinent applications. The material is structured into nine distinct sections, encompassing a total of twenty-four chapters. Beginning with Part I, the focus shifts to behavioral economics concerning risk, uncertainty, and ambiguity; this section rigorously examines the challenges posed to expected utility theory, detailing the observed behavioral responses and highlighting prospect theory as the most robustly supported theoretical framework. Subsequently, Part II delves into other-regarding preferences, presenting findings from experimental games that illuminate human sociality alongside models and applications of inequity aversion, intentions-based reciprocity, conditional cooperation, human virtues, and social identity. Part III then investigates time discounting, scrutinizing discrepancies with the exponential discounted utility model and introducing several behavioral models such as hyperbolic discounting, attribute-based models and the reference time theory. Part IV explores evidence related to classical game theory while examining various models of behavioral game theory including level-k and cognitive hierarchy models, quantal response equilibrium, and psychological game theory. Part V focuses on behavioral models of learning incorporating evolutionary game theory alongside classical learning models like experience weighted attraction model , learning direction theory ,and stochastic social dynamics. Part VI analyzes the influence of emotions; it covers topics such as projection bias , temptation preferences , happiness economics ,and interactions between emotions and cognition. Part VII examines bounded rationality by focusing on judgment heuristics and biases , mental accounting ,and behavioral finance . Part VIII explores behavioral welfare economics primarily concentrating on soft paternalism along with choice-based measures of welfare . Finally ,Part IX offers a concise introductory overview of neuroeconomics.